Beautification Town Signs Project

The Town of Buena Vista is proud to update The Beautification Town Signs Project, a community-driven initiative to upgrade and unify signage across our public parks and facilities. This project reflects our commitment to creating a welcoming, consistent, and well-branded experience for residents and visitors alike.

From Forest Square Park to the Community Center, Buena Vista’s recreational amenities are a cornerstone of our community identity. With a vibrant new town logo and branding palette in place, our older and weathered park signs stood out, not for their visibility, but for their inconsistency and deterioration. This project brings a much-needed refresh to these important community spaces.

What’s Happening:
The project includes nine signage updates:

• New signs at:

  • Pump Track

  • Forest Square Park (first-time signage!)

  • Billy Cordova Memorial Park

  • Central Colorado Regional Airport (finally, a road sign!)

  • Columbine Park

  • Millie Crymble Park

• Upgraded signs at:

  • Mt. Olivet Cemetery

  • Community Center

These signs not only reflect Buena Vista’s new visual identity, with rustic textures and brighter, friendlier colors, but also enhance navigation, increase accessibility, and elevate our public spaces as places of pride.

Why It Matters:
The project is rooted in the goals of Buena Vista’s 2018 Wayfinding Plan and aligns with long-standing community priorities to:

• Reinforce our town’s unique sense of place

• Highlight vital community resources

• Improve navigation for visitors

• Support local economic growth and tourism

• Reflect our commitment to intentional and fiscally responsible infrastructure improvements

What the Community Is Saying:

“Clean, bright, and a nice blend of elements.”
“Having aesthetically pleasing elements, even small, go a long way in place building.”
“The updated signs are exciting—it’s all part of the bigger picture of Buena Vista evolving while staying true to its roots.”

Whether it’s new signage at Forest Square Park or improved visibility at the Community Center, these updates support a safer, more welcoming, and more cohesive experience for all who live, work, and play in Buena Vista.

Timeline:
All sign installations are scheduled for completion by October 31, 2024.

Questions or feedback? Let us know in the Comments section below or reach out directly to the Town of Buena Vista Beautification Committee. We’d love to hear what you think!

If you’ve noticed brighter signs, clearer directions, or just felt a stronger sense of place lately, you’re not imagining it. Over the past few years, Buena Vista has been quietly but purposefully rolling out our Wayfinding and Signage Master Plan, one sign at a time.

When the plan wrapped in 2018, the full vision felt bold. But instead of shelving it, we embraced the challenge, applying for grants, stretching our budget, and phasing in the work. The result? A town that’s becoming easier to navigate and more rooted in its identity.

To guide this effort, we surveyed community stakeholders, gathering feedback from residents, business owners, and visitors to ensure the design elements and locations reflect what matters most to the people who live, work, and play here. Their input shaped everything, from color palette and materials to placement and tone.

"These signs do more than point the way-they tell our story," said one BV resident. From the rustic wood textures to the clean, modern lines and updated town logo, every element reflects the soul of Buena Vista: welcoming, evolving, and proud of its place.

You’ll see new signage in spots that never had it before: Forest Square Park, the airport entrance, the Community Center, and refreshed signs in key gathering places. "They’re clean, bright, and thoughtfully designed to blend our mountain-town character with a fresh, friendly vibe."

But beyond aesthetics, these improvements show something deeper:
We care.
We invest in our public spaces.
We want everyone, from longtime locals to first-time visitors, to feel the magic of Buena Vista.

This project isn’t about being “all things to all people.” It’s about being true to ourselves, celebrating our unique charm, and creating a place that invites people to slow down, stay awhile, and feel at home.

• What do you think of the new signs?
• What places do you hope we add next?

Please feel free to drop a comment!

New Mc Phelemy Park Signage

When Buena Vista completed its Wayfinding and Signage Master Plan in 2018, the full vision seemed ambitious. But through a thoughtful, phased approach—leveraging grants and available funding—the town has steadily brought that vision to life. Each updated and newly installed sign reflects more than just direction; it tells the story of a community that takes pride in its character, public spaces, and welcoming spirit. Clear and consistent signage helps residents and visitors feel connected, navigate with ease, and discover the unique charm of Buena Vista. This ongoing investment in wayfinding is a visible expression of the town’s values: accessibility, local pride, and a commitment to creating a place people love to explore.

Park Signs Update Complete:

Columbine,

Forest Square,

Millie Crymble,

Billy Cordova Memorial Park

Currently under construction:

Airport and Pump Track

Upcoming:

Cemetery,

2 for Community Center,

Replace South Main sign

“Clean, bright, and thoughtfully designed” is how one longtime community member described the new wayfinding elements, highlighting the unique blend of rustic and modern aesthetics—solid wood paired with crisp, urban-inspired colors. Reflecting on Buena Vista’s transformation over the years, they added, “Having been involved in early efforts to modernize, I’ve seen a lot of changes. But maybe part of our charm is subtlety. We don’t need to spell everything out. Buena Vista isn’t trying to be all things to all people—it invites you to slow down, settle in, and discover the magic for yourself... And if that doesn’t resonate, maybe Salida’s more your speed.”

Complete:

• Columbine,
• Forest Square,
• Millie Crymble,
• Cordova

Remaining:

• Airport,
• Pump Track,
• Cemetery,
• 2 for Community Center,
• Replace South Main sign