May 2025: A New Look, a Deeper Meaning

If you’ve noticed brighter signs, clearer directions, or just felt a stronger sense of place lately — you’re not imagining it. Over the past few years, Buena Vista has been quietly but purposefully rolling out our Wayfinding and Signage Master Plan, one sign at a time.

When the plan wrapped in 2018, the full vision felt bold. But instead of shelving it, we embraced the challenge, applying for grants, stretching our budget, and phasing in the work. The result? A town that’s becoming easier to navigate and more rooted in its identity.

To guide this effort, we surveyed community stakeholders, gathering feedback from residents, business owners, and visitors to ensure the design elements and locations reflect what matters most to the people who live, work, and play here. Their input shaped everything, from color palette and materials to placement and tone.

"These signs do more than point the way-they tell our story," said one BV resident. From the rustic wood textures to the clean, modern lines and updated town logo, every element reflects the soul of Buena Vista: welcoming, evolving, and proud of its place.

You’ll see new signage in spots that never had it before: Forest Square Park, the airport entrance, the Community Center, and refreshed signs in key gathering places. "They’re clean, bright, and thoughtfully designed to blend our mountain-town character with a fresh, friendly vibe."

But beyond aesthetics, these improvements show something deeper:
We care.
We invest in our public spaces.
We want everyone, from longtime locals to first-time visitors, to feel the magic of Buena Vista.

This project isn’t about being “all things to all people.” It’s about being true to ourselves, celebrating our unique charm, and creating a place that invites people to slow down, stay awhile, and feel at home.

• What do you think of the new signs?
• What places do you hope we add next?

Please feel free to drop a comment!