Beautification Town Signs Project

If you’ve noticed brighter signs, clearer directions, or just felt a stronger sense of place lately — you’re not imagining it. Over the past few years, Buena Vista has been quietly but purposefully rolling out our Wayfinding and Signage Master Plan, one sign at a time.

When the plan wrapped in 2018, the full vision felt bold. But instead of shelving it, we embraced the challenge, applying for grants, stretching our budget, and phasing in the work. The result? A town that’s becoming easier to navigate and more rooted in its identity.

To guide this effort, we surveyed community stakeholders, gathering feedback from residents, business owners, and visitors to ensure the design elements and locations reflect what matters most to the people who live, work, and play here. Their input shaped everything, from color palette and materials to placement and tone.

"These signs do more than point the way-they tell our story," said one BV resident. From the rustic wood textures to the clean, modern lines and updated town logo, every element reflects the soul of Buena Vista: welcoming, evolving, and proud of its place.

You’ll see new signage in spots that never had it before: Forest Square Park, the airport entrance, the Community Center, and refreshed signs in key gathering places. "They’re clean, bright, and thoughtfully designed to blend our mountain-town character with a fresh, friendly vibe."

But beyond aesthetics, these improvements show something deeper:
We care.
We invest in our public spaces.
We want everyone, from longtime locals to first-time visitors, to feel the magic of Buena Vista.

This project isn’t about being “all things to all people.” It’s about being true to ourselves, celebrating our unique charm, and creating a place that invites people to slow down, stay awhile, and feel at home.

• What do you think of the new signs?
• What places do you hope we add next?

Please feel free to drop a comment!

New Mc Phelemy Park Signage

When Buena Vista completed its Wayfinding and Signage Master Plan in 2018, the full vision seemed ambitious. But through a thoughtful, phased approach—leveraging grants and available funding—the town has steadily brought that vision to life. Each updated and newly installed sign reflects more than just direction; it tells the story of a community that takes pride in its character, public spaces, and welcoming spirit. Clear and consistent signage helps residents and visitors feel connected, navigate with ease, and discover the unique charm of Buena Vista. This ongoing investment in wayfinding is a visible expression of the town’s values: accessibility, local pride, and a commitment to creating a place people love to explore.

Park Signs Update Complete:

Columbine,

Forest Square,

Millie Crymble,

Billy Cordova Memorial Park

Currently under construction:

Airport and Pump Track

Upcoming:

Cemetery,

2 for Community Center,

Replace South Main sign

“Clean, bright, and thoughtfully designed” is how one longtime community member described the new wayfinding elements, highlighting the unique blend of rustic and modern aesthetics—solid wood paired with crisp, urban-inspired colors. Reflecting on Buena Vista’s transformation over the years, they added, “Having been involved in early efforts to modernize, I’ve seen a lot of changes. But maybe part of our charm is subtlety. We don’t need to spell everything out. Buena Vista isn’t trying to be all things to all people—it invites you to slow down, settle in, and discover the magic for yourself... And if that doesn’t resonate, maybe Salida’s more your speed.”

Complete:

• Columbine,
• Forest Square,
• Millie Crymble,
• Cordova

Remaining:

• Airport,
• Pump Track,
• Cemetery,
• 2 for Community Center,
• Replace South Main sign